STRATEGIC ALLIANCES

STRATEGIC ALLIANCES.  In the current economic climate, businesses must look at new ways to win customers. As such, many firms are now looking at strategic alliances which allow them to access new segments of the market. If properly executed, a strategic alliance can be good for business and good for the consumer. A strategic alliance […]

OUTSOURCING HUMAN RESOURCES

OUTSOURCING HUMAN RESOURCES. In today’s challenging business environment, many businesses are turning to outsourcing as a way to reduce costs. It is not uncommon for firms to outsource functions such as IT, payroll, back office functions etc. Now, however, firms are beginning to consider the potential of outsourcing human resources (HR). The benefits to a […]

MAPPING THE CUSTOMER JOURNEY

MAPPING THE CUSTOMER JOURNEY Customers of a business go on a journey that turns an initial enquiries into a sale.  The best businesses really understand the journey they take their customers on. Some businesses call it Customer Experience Mapping, others call it Customer Journey Mapping and some even refer to Customer Touchpoints. The thing to […]

MANAGING DIFFICULT EMPLOYEES

MANAGING DIFFICULT EMPLOYEES. Effectively managing difficult employees can be a challenging prospect. Whether it is the employee who is consistently late, who complains incessantly or who seems to constantly upset their co-workers, every company must deal with difficult employees. These situations drain management’s time and energy, impact on the morale of co-workers and interfere with […]