STRATEGIC ALLIANCES.  In the current economic climate, businesses must look at new ways to win customers. As such, many firms are now looking at strategic alliances which allow them to access new segments of the market. If properly executed, a strategic alliance can be good for business and good for the consumer. A strategic alliance […]


SETTING EFFECTIVE KPIs.  Setting goals and a strategy for your business is important. However you then need to measure how the business is performing in order to understand if the firm is moving forward and is on track to achieve its goals. As such it is necessary to set Key Performance Indicators (KPIs). However many […]